Udaan – Unfurl The Spirit
(7th & 8th November)
 Institute of Rural Management Anand
slider1 UDAAN
ANVESHAK – The Innovators of the Market
"Without promotion, something terrible happens ... nothing!" – P. T. Barnum
Fading into oblivion is an eventuality, a law of nature. One can only hope to delay its coming, never quite bypass it. But, does your marketing acumen refuse to accept that fate for your product, even in the face of insurmountable odds? For all those who replied in the affirmative, Anveshak grants you the opportunity to test your mettle in preventing such a prospect by employing a technique of old – the most battle-worn ‘P’ of the 4 P’s – ‘promotion’.Given a product, place and price, design a promotional campaign that will dazzle the minds of all present and get them talking about it for days to come, thus carving out a permanent space for your product in the minds of your potential customers, keeping ‘obsolescence’ at bay.
ANVESHAK – The Innovators of the Market

Registrations Closed !
Anveshakis medium to hone the marketing skills of a manager. The participants are required to formulate a promotional campaign for a given product, place and price. This will see students of premier business schools battle it out to produce viable strategies that can help an organisation to strengthen its promotional campaign.

Three rounds
1) Round 1: Online Quiz on marketing and promotional strategy.
2) Round 2: Case Submission.
3) Round 3: Final Presentation.
Rules of Round 1

1) The quiz is open to all the B-School students.
2) Participants should participate in teams comprising of 2-3 members each from the same institute.
3) A team can consist of students from first year or second year or both, irrespective of specialisation.
4) A student cannot be a part of more than one team.
5) There is no restriction on number of teams from an institute.
6) Only one login will be allowed per team.
7) There will be only one round of every quiz.
8) Duration of the quiz will be 30 minutes with 25 questions.
9) In case of tie, the quiz completion time of the respective teams will be the deciding factor.
10) Decision of the organizers will be final and binding.

Rules of Round 2

1) 20 teams will be selected from round 1.
2) Selected teams will be mailed a case description of a product.
3) Analyse the given problem carefully and come up with a summarised presentation based on the deliverables mentioned.
4) The teams have to make a power presentation of 6 slides (excluding title slide and thank you slide) for the promotion plan of the product.
5) Please name the file as Anveshak_College_Name_Team_Name.pptx 6) Participants are expected to stick to the context provided in problem statement.
7) Submission of presentation after deadline will not be accepted.

The team/ members of the team will not use the information provided in the product description for any commercial or non-commercial purposes, whatsoever.
The team members shall ensure that the work submitted by them in this contest is an original work and does not infringe on any third party rights whatsoever. In the event of any infringement claims, the respective teams would be liable to be rejected and any award (whether monetary or otherwise) or recognition provided to them shall be liable to be forthwith returned/ withdrawn, as the case may be
The entries/ work submitted must not:
- Include offensive or obscene language
- Use excessive/gratuitous violence or use sexual images
- Show disrespect of personal, political, spiritual values or contain offensive material or remarks about race, gender or religious beliefs
- Contravene the ethical or moral standards

The team/ members of the team do not reserve the right to use/sell/transfer this information to any other organization/institution before, during or after the duration of the competition
UDAAN/Anveshak committee reserves the right to amend these terms and conditions at any time. By entering any competition all participants will be deemed to have accepted and be bound by the rules and by any other requirements set out in the competition material.

Rules of Round 3

1) 5 teams from round 2 will be selected for round 3 which is the final presentation.
2) The final round will be held during UDAAN 2015 (7th and 8th November) at IRMA campus.
Further details will be communicated to the team leader.

October 22nd, 2015 at 11.59 pm



Anveshakis – Prizes
Interested in art prizes but not sure where to start, or how to give your work that winning edge? Come along to hear from an event organiser, judge and art prize winner for some insider hints and tips and ask those burning questions you have always wondered about
Harsh Thakur: 9099132934,
Govind Singh Dhami: 7698134104
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